In the film business, we talk about “distribution” as the process by which a film is promoted and shown in theaters. With online video, the wisdom behind the most successful releases should also apply: that the same effort be spent in promoting them as in producing them.
This means doing everything you can to maximize viewership across all available platforms. Consider your audience. Make sure you’ve got a clear idea who you want to reach and how your video will be perceived by them. Is it a specific industry or expert you’re trying to reach, or a type of consumer? Ideally, your video is also part of a broader plan that includes other videos designed to address complementary marketing goals as well as other media.
Email remains one of the most powerful ways to promote your video, especially when it involves contacts with which you have an existing relationship or leads who have opted to receive regular mailings. If you’ve got a mailing list, then be sure to make strategic use of a powerful email platform such as MailChimp or Constant Contact. These platform also allow you to manage and track your list and keep tabs on who’s watching what.
Encourage your readers to share the video with their own audience, across their own social media. Facebook, Twitter, Instagram, Pinterest and other social sites are more ideally suited than email to the embedding and sharing of videos so be sure to cover all those channels.
A final step to take when releasing a video is to create a press release to introduce it to relevant press, bloggers and other media partners. PR Web is an excellent platform for an electronic press release that allows you to embed the video within it.
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9 ESSENTIALS OF A SUCCESSFUL MARKETING VIDEO